A good deal of safety, for both kids and adults, stems from the fact that you project self-confidence. Many victims, whether being one from a bully at school, the office intimidator or the mugger, project weakness in their personas. Having low self-esteem does not necessarily mean you will be a victim, but it definitely stacks the odds in your favor that you could unwittingly be setting yourself up as one.

There has always been conjecture that confident kids and adults are naturally less of a target for predators. Many psychologists and law enforcement professionals have advocated this idea for years. Predators are those individuals that look for people to prey upon for a variety of reasons. Now, it seems that there is real evidence this is true.

Lt. Col. Dave Grossman, former West Point psychology professor, has a “wolf, sheep and sheepdog” theory that relates directly to predators, victims and protectors. The wolves, the predators that prey on us and our children, are despicable. There is nothing morally superior in them. Most of us are sheep, content to live our lives knowing others are protecting us. The sheepdogs, are the bastions of safety. They live for the opportunity to be called to duty to protect the innocent.

While it’s an odd analogy for a career military man, its beauty is in the simplicity of the concept and its explanation. It can simply and easily be applied and understood by everyone. We can apply it to teaching kids about child safety.

There is nothing morally superior about sheepdogs, only the fact that this is how they are and what their focus is. In safety, we add to the skill set of the sheepdogs. We hope we can get a few sheep to understand that armed with our safety techniques, they can become sheepdogs. Grossman goes on to explain that wolves, sheep and sheepdogs are born that way. They are what they are and can’t help it. We, as human beings can be born a certain way but have the ability to make choices for ourselves.

Making good moral choices, like choosing to be a sheepdog and learning those characteristics of protection and responsibility for community and others, is what safety is all about at the end of the day. It’s what we set up as the end-all goal in teaching kids safety for a lifetime.

This theory also relates to safety and kids. Once you teach a child the ability to keep themselves safe, you can teach them the responsibility to keep their family, friends and others safe, too. It’s called social responsibility. We call it social safety or more commonly, leadership.

Child safety means for us every child has the right to grow up safe in today’s world.

The threats to any child today are everywhere. Most parents think of home, fire, water and bike safety. Keeping Kids Safe is about total child safety. First, there’s preventing unintentional childhood injury.

Accidents. More kids ages 1 to 14 die from accidents such as vehicle crashes, fires, drowning, poisoning and falls than any other cause. These accidents kill one million children worldwide a year. Many more are disabled. Almost all of these injuries are preventable.

There are also intential dangers, predators, trolling for kids. We help with that, too. Abuse prevention is possible, both physical and sexual abuse.

Don’t make the mistake of thinking abuse could never happen to your family.

Did you know that according to the FBI:

1 of 5 girls will be sexually molested before her 18th birthday.

1 of 6 boys will be sexually molested before his 18th birthday.

1 of 5 children has been propositioned for sex over the Internet.

2 of 3 sexual abuses are perpetrated against teenagers or younger children.

90% of sexual assaults are committed against someone the perpetrator knows.

The median age for male molestation victims under 18 is 9.8 years old.

The median age for female molestation victims under 18 is 9.6 years old.

There are 400,000 new victims of sexual assault every year.

There are over 550,000 registered sex offenders in the US.

There are over 100,000 sex offenders that fail to register in the US.

76% of serial rapists claim they were molested as children.

Over 40% of male juvenile delinquents were molested as children.

If you think of your child’s school class, which one of the children would you pick to become one of these statistics?

It’s a pretty horrifying thought. It is even more horrifying for parents to think of it happening to their child. How do you know your child will not be one of these statistics?

You must make sure you do more than wishfully hope it doesn’t. You must and can take action in terms of your child’s safety.

No matter where they live, what their circumstances or who they are, every child born has the right to a full, happy, satisfying life that comes from growing up safe and protected. Safe kids should live everywhere. We believe this so strongly that we have devoted our lives to keeping kids safe.  Our safety program, for kids of all ages, insures their ability to keep themselves safe when Mom and Dad are not around.  Off to school, to the Mall or just playing out in the yard, your child will at some time be alone without you and will need to be able to keep themsleves safe in any situation.

We are in the arena of prevention. There are other safety programs out there . . . but our APPROACH to child safety is unqiue. This is why Keeping Kids Safe is so effective. We give you not only ideas, tips and technqiues, we also give you the how to do it with your child and the why behind everything we show you.